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How To Grow Yourself In The Makeup Industry Like Neha Makeup Mantra

Neha Makeup Mantra is one of the best makeup studios in Moradabad and our founder, Neha Maheshwari Singh has been working in this industry for 21 years and is running it with her dedication & hard work, and of course with the support of our clients. There is one question we are asked very often.

How did we grow and maintained our brand?

It’s possible with the help of digital marketing. We are discussing in this article our growth throughout the makeup industry with the help of Digital Marketing.

How Digital Marketing helped Neha Makeup Mantra to stand out from the competitors?

Neha Makeup Mantra is a Makeup Studio for Females located in Moradabad, Uttar Pradesh. The Founder of Neha Makeup Mantra is Neha Maheshwari Singh. She has been working in the makeup industry for the last 21 years.

She is one of the best and famous makeup artists in Moradabad and its nearby areas. Neha has done great work in the Makeup Industry. She is an experienced Makeup artist and hairdressing expert.

Brand uses by NMM
Products Use By NMM

Neha Makeup Mantra provides all its services at reasonable prices and chooses branded products like Lakme, Bobbi Brown, TIGI, Chanel, and Estee Lauder. We especially train our team how to behave with our clients. We mainly work on Bridal Makeup and are focused to manage our work professionally.

We want to leave a big impact on the makeup industry and our team is always eager to make your weddings memorable by implementing our skills to glow the faces of our brides.

The wedding looks includes stylish dresses with glowing and beautiful faces, lovely hairstyles. With the combination of all, they give a bride an awesome and unique look and that will be cherished for her life. We basically work with our professional skills and gives the Client satisfaction with our work đŸ™‚

Neha Makeup Mantra is celebrating its 2nd anniversary in the makeup industry

We have successfully completed 2 years in 2021 and it has been possible only with the love and support of all our clients. Throughout this journey, Digital Marketing has helped us a lot to increase our clients and maintaining our relations with them. So we cannot forget digital marketing which has helped us to establish ourselves on social media platforms.

NMM Celebrating 2nd anniversary
Celebrating 2nd anniversary

On the completion of this 2 years journey, we want to thank all our clients and friends who have supported us with their love and have always been with us. Digital Marketing has also given support to Neha Makeup Mantra on every step, from helping with the online appointments to maintaining relations with our clients. It has been helping us in every situation (Good or Bad).

It helped us to maintain our brand with the support of digital mediums like Facebook and Instagram in the tough times of COVID-19 Lockdown. In such times, Digital Marketing made it easy for us to reach millions of people easily who are active on social media.

Neha Makeup Mantra’s Services

We provide the best services to our customers at very reasonable prices. we give our services for many different types of occasions like Wedding Functions, Party Makeup, Regular Makeup and gives the best looks to our Brides. So we decided to give offers to our customers through social media.

Neha makeup mantra services

Neha Makeup Mantra’s growth with Digital Marketing

Digital Marketing is the golden ladder to reach your audience globally for any business. By using Digital Marketing, you can reach the specific audience which you need for your business in any part of the world. We can use many types of Digital Mediums like Facebook, Instagram, Quora, Linkedin and can also create a business website.

NMM Growth with digital marketing
NMM growth with Digital Marketing

Neha Makeup Mantra has grown its business with digital marketing very effectively. We used many different types of digital marketing platforms like Facebook and Instagram to increase our reach and followers on social media by sharing our makeup skills. On social media, we have created many posts on brand awareness which were used to create curiosity in our audience about Neha Makeup Mantra.

Neha Makeup Mantra’s statistics on Facebook

There are 34 crores of people active on Facebook at the present time. It is a very big audience and by using Facebook properly and upload our posts on daily basis for our audience, we succeed to increase our reach many times through paid ads and got customers for our business. Currently, on Facebook, Neha makeup Mantra is followed by more than 3000 people, and 2900+ people have liked our page. In our audience of 3000 People, 90% are only female that are our loyal clients (loyal clients are better than fake followers.) We have been very specific about selecting our audience, we targeted only women from our city, Moradabad, and its nearby areas. That’s how Neha Makeup Mantra was able to build a loyal client base with the help of social media.

Neha Makeup Mantra’s statistics on Instagram

The main strategy we have used is to make our brand reach the audience who is highly active on Instagram through creating quality content (like posts, videos, IGTV videos, and entertaining reels). It has been beneficial for our business to have our targeted audience on our page.

NMM Statistics for Instagram
NMM Statistics for Instagram

On Instagram, We used hashtags related to our posts and related to the industry. Like we are running the makeup studio, so we search for hashtags that are related to the makeup industry like #makeup #MakeupStudio #BridalMakeup #PatryMakeup, and many more. After the use of hashtags on the post on Instagram, we have been able to increase our reach and engagements.

NMM statistics for instagram
NMM Insights for Instagram

Also, we have used ad campaigns strategy on Instagram like Facebook and ran the ad campaigns on Instagram to target our audience to increase the followers. Ad Campaigns are very effective instead of organic posts, which we can target the audience according to our brand’s need.

Digital Marketing Strategy to Grow Neha Makeup Mantra

Firstly, We created the strategic plan because it is very important for any business to run have a marketing strategy and follow it step by step. In digital marketing, strategy is so much important to grow any business in the market.

In the makeup industry, Makeup Studios basically use social media platforms to reach more people and in the present time, a large population is active on Facebook and Instagram. so we can easily connect with the people who are active on social media.

Strategy On Facebook

We actively used Facebook to upload posts and videos about Neha Makeup Mantra on daily basis by creating a successful strategy. By creating a content calendar, we can easily schedule all the posts together that we have to post and the posts are published automatically at the desired time, we created brand awareness posts and also gave some valuable offers because firstly we had to be aware people about our business and give them some fascinating offers.

Strategy on Instagram

Neha Makeup Mantra’s Instagram posts come in trend because we posted only quality content which is very useful for our brand. On Instagram, We have followed the grid strategy. In grid strategy, we made our post templates consistent with brand colors and themes. Many of our competitors in Moradabad have copied the grid strategy when they saw ours and that’s when Neha Makeup Mantra came into trend.

NMM Grid

Instagram basically works to engage with people through creative posts. So, the main strategy which has been used by us is creating posts comprising searchable captions and hashtags and engaging with our audience as much as we can. This is a free way to reach your audience on Instagram or on any other social media platform. So first, we researched relevant hashtags and made a list of 20 to 30 hashtags for the posts along with well-written descriptions.

Post timing strategy is also important to post on Instagram, like which day and which time post should be published. You have to post on time to get better results. We experimented so much with our time. And thus we were able to figure out a good time for us. The time to post on Instagram is 3 to 4 PM and the best time to post on Instagram is 2 PM to 5 PM, the peak time is 7 PM Wednesday. This all-time insight is only based on the analysis of google resources but we have analyzed time by doing the post ourselves. By doing so, we were able to find out what is the right time to post for us on Instagram with the help of our insights.

So this is our strategy of Digital Marketing which through we have able to reach on this stage. We are very thankful to those clients and supporters who have stood with us on every step of this journey.

Neha Maheshwari Singh and Team

Some of the credit also goes to Trade-In Domains for helping us out so much with the required strategies and content creation.

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This Post Has One Comment

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